Pendampingan Pembuatan Imooji sebagai Media Promosi Digital bagi Usaha Kecil di Kota Banjarmasin

  • Muhammad Rahmattullah Universitas Lambung Mangkurat
  • Jumariati Jumariati Universitas Lambung Mangkurat
  • Syaripudin Bahar Universitas Lambung Mangkurat
  • Nanda Factur Risa Universitas Lambung Mangkurat
  • Muhammad Andrian Universitas Lambung Mangkurat
  • Muhammad Arda Bily Universitas Lambung Mangkurat
  • Risnande Dwi Soraya Universitas Lambung Mangkurat

Abstract

Imooji is a digital promotional media to introduce products or services from small businesses that are not widely known. The introduction of small businesses to digital promotional media is very important, especially during a pandemic, in order to overcome the constraints of direct promotion which has limited activities. This program aims to provide assistance to a number of small businesses in utilizing Imooji as part of the development of the creative economy. The scope of this program includes 20 small businesses in Banjarmasin. The method of this program is through direct assistance to each place of business with the involvement of lecturers and student groups as companions. This program has an impact on increasing the knowledge of small business actors about Imooji as a form of promotional media. They are also directly assisted in creating Imooji to promote their business digitally. The result of the program is an increase in the skills of small business actors in making Imooji as a digital promotion medium for their business. The digital literacy of the small business actors involved is also increasing and hoped that will help them to promote their business efficiently and effectively.


 

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Published
2021-12-19
How to Cite
RAHMATTULLAH, Muhammad et al. Pendampingan Pembuatan Imooji sebagai Media Promosi Digital bagi Usaha Kecil di Kota Banjarmasin. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), [S.l.], v. 6, n. 1, p. 1-6, dec. 2021. ISSN 2550-0821. Available at: <https://journal.fdi.or.id/index.php/jatiemas/article/view/515>. Date accessed: 19 may 2022. doi: https://doi.org/10.36339/je.v6i1.515.