Pelatihan Jualan Online untuk Meningkatkan Wawasan tentang Pemanfaatan Internet bagi Masyarakat Pemulung di Wilayah Makam Rangkah Surabaya

  • Barry Nuqoba Universitas Airlangga
  • Faried Effendy Universitas Airlangga
  • Army Justitia Universitas Airlangga
  • Indah Werdiningsih Universitas Airlangga

Abstract

Most of residents in Rangkah cemetery area Surabaya have low economic level. Majority of the residents work as scavengers. The Surabaya City Government has provided assistance in the form of free internet for residents, but it has not been used optimally for improving their wealth due to lack of knowledge and skills to utilize internet as an alternative source of income. Selling online is the activity of selling goods/services using the internet. One of the advantages of selling online is that it does not require a large initial capital. The main purpose of this community service is to provide online sales training using social media Facebook as an alternative source of income to improve the economy of the scavenger community. This community service activity was attended by 31 children who are scavengers. The results of the measurement of the success of the training showed a significant number, only 20% of participants able to corectly answer at least half of the questions (pre-test), and after the training, 94% of participants able to correctly answer of at least 7 questions (post-test)

Downloads

Download data is not yet available.

References

[1] Khan, M., & Mahapatra, S. (2009). "Service quality evaluation in internet banking: an empirical study in India". Int. J. Indian Culture and Business Management, 30-46.
[2] Rowley, J. (2001). "Remodeling marketing communications in an Internet environment". Internet Research, Electronic Networking: Applications and Policy, 203-212.
[3] Agrawal, D., Agrawal, R., Singh, J., & Tripathi, S. (2012). "E-commerce: True Indian Picture". Journal of Advances in IT, 250-257.
[4] Waghmare, G. (2012). "E-commerce; A Business Review and Future Prospects in Indian Business". Internet Marketing in India: Indian Streams Research Journal, 1-4.
[5] Teo, T. (2005). "Usage and effectiveness of online marketing tools among Business-to-Consumer". International Journal of Information Management, 203-213.
[6] Ho, L., Lu, M., Lee, C., & Peng, T. (2011). "Exploration of Search Engine Optimization Technology Applied in Internet Marketing". Advances in Information Sciences and Service Sciences.
[7] Helianthusonfri, J. (2014). "1 Juta Rupiah Pertama Anda dari Facebook". Jakarta: PT Elex Media Komputindo.
[8] Shera, A. (2010). "Step by Step Internet Marketing". Jakarta: PT Elex Media Komputindo.
Published
2021-11-16
How to Cite
NUQOBA, Barry et al. Pelatihan Jualan Online untuk Meningkatkan Wawasan tentang Pemanfaatan Internet bagi Masyarakat Pemulung di Wilayah Makam Rangkah Surabaya. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), [S.l.], v. 5, n. 3, p. 99-104, nov. 2021. ISSN 2550-0821. Available at: <https://journal.fdi.or.id/index.php/jatiemas/article/view/449>. Date accessed: 20 may 2022. doi: https://doi.org/10.36339/je.v5i3.449.