Sumber Daya Alam dan Kearifan Lokal sebagai Rasional dalam Workshop Visual branding Kawasan Wisata Pantai Plentong Kabupaten Indramayu Jawa Barat
The tourism development on Plentong Beach, Ujunggebang Village, Sukra District, Indramayu Regency has shown a positive impact on socio-economic and ecological conditions in this region. Collaboration between the Village Government, BUMDES Maju Ujunggebang and the community has been able to turn Plentong Beach into an inclusive tourist destination for the people of the North Coast of West Java. To expand marketing communication and provide visual identity, a visual branding product was designed in Community Service activities by applying the Design Thinking method through observation, interviews, and Focus Group Discussions. This activity has succeeded in designing a visual branding product that will be applied to souvenir products according to the needs and interests of partners. In the future, it is necessary to develop visual branding on marketing communication media in the form of websites, signage, and social media to expand the popularity of Plentong Beach which in turn attracts more visits from wider demographic and geographic segments for the advancement of destinations and people on Plentong Beach.
 Frechtling, D. C., & Horváth, E. (1999). Estimating the multiplier effects of tourism expenditures on a local economy through a regional input-output model. Journal of travel research, 324-332.
 Dang, L. (2009). Visual branding: A guide to designing visual identity: Case: Plannr. eu.
 Bechara, A., Damasio, H., & Damasio, A. R. (2000). Emotion, decision making and the orbitofrontal cortex. Cerebral cortex, 295-307.
 Wiedmann, K. P., Labenz, F., Haase, J., & Hennigs, N. (2018). The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. Journal of Brand Management, 101-118.
 White, B. (2020). Attention, Gestalt Principles, and the Determinacy of Perceptual Content. Erkenntnis, 1-19.
 Sykioti, E. (2016). The Semiotics of a ‘Different’Advertisement: A Preliminary Study for the Use of Paper Trivets as Advertising Message. Language and Semiotic Studies.