Upaya Peningkatan Pemasaran Produk Melalui Pendampingan Pembuatan Nama Produk, Kemasan dan Perizinan Usaha Dodol Desa Reksonegoro Kabupaten Gorontalo

  • Melinda Ibrahim Universitas Ichsan Gorontalo
  • Muammar Zainuddin Universitas Ichsan Gorontalo
  • Frengky Eka Putra Surusa Universitas Ichsan Gorontalo

Abstract

The main problems faced by dodol business doers at Reksonegoro in Gorontalo Regency can be seen in marketing management and financial management. In marketing management aspect,  it is found that there are some absences in cases of branding, packaging, Home-Industry Food Certification), and Halal certification issued by Institute for Food, Drug, and Cosmetics Studies - Indonesian Ulema Council.  In financial management aspect, it is indicated that there is a mixed financial management of both business and private needs with a very low discipline causing a financial misuse for private expenses.   The aim of this service activity is to improve the product competitiveness and business management of the residents at Reksonegoro in Gorontalo Regency.  The service programs are carried out through mentoring for a more informative, attractive branding and packaging, helping the issuance of Home-Industry Food Certification and Halal Certification by Institute for Food, Drug, and Cosmetics Studies - Indonesian Ulema Council, and assisting the financial management. The outputs succeeded in each program are a dodol’s branding and logo have been created, and two packaging designs for IDR 50.000,00, and IDR 100.000,00 have been made. Besides that, the partners in this activity have achieved some certifications namely Counseling Certificate, Home-Industry Food Certificate, and Halal certificate issued by  Institute for Food, Drug, and Cosmetics Studies - Indonesian Ulema Council of Gorontalo Province.  Through mentoring, the understanding of this business partners in the matter of financial management has significantly improved.

Author Biographies

Melinda Ibrahim, Universitas Ichsan Gorontalo

Program Studi Akuntansi

Muammar Zainuddin, Universitas Ichsan Gorontalo

Program Studi Teknik Elektro

Frengky Eka Putra Surusa, Universitas Ichsan Gorontalo

Program Studi Teknik Elektro

References

[1] Darwanto. 2008. Membangun daya saing ukm dalam perekonomian nasional. Fakultas Ekonomi Universitas Diponegoro Semarang

[2] Pujiono. 2004. Akselerasi peningkatan usaha mikro,kecil dan menengah melalui pendidikan. Proceeding Seminar Nasional Peningkatan Kapabilitas UMKM dalam mewujudkan UMKM Naik Kelas. Semarang, pp. 319–326

[3] J. Wyrwadan A. Barska. 2017. Packaging as a Source of Information about Food Products. Procedia Engineering. 7th International Conference on Engineering Project, and Production Management, No. 182, pp. 770-779.

[4] R.R. Ahmed, V. Parmardan M.A. Amin. 2014. Impact of Product Packaging on Consumer‟s Buying Behavior. European Journal of Scientific Research. 120(2): 145-157

[5] J. Clement, T. Kristensen dan K. Grønhaug. 2013. Understanding Consumer‟s In-Store Visual Perception: The Influence of Package Design Features on Visual Attention. Journal of Retailing and Consumer Services. 20(2): 234-239

[6] Undang-undang No. 08 Tahun 1993 tentang Perlindungan Konsumen

[7] Amin, Ma’ruf. 2013. Halal Berlaku Untuk Seluruh Umat. Jurnal Halal. 16(101) Jakarta: LPPOM MUI

[8] Layyinaturrobaniyah & Wa Ode Zusnita Muizu. 2017. Pendampingan Pengelolaan Keuangan Usaha Mikro Di Desa Purwadadi Barat dan Pasirbungur Kabupaten Subang. Pebkis Jurnal. 9(2): 91-103
Published
2019-03-23
How to Cite
IBRAHIM, Melinda; ZAINUDDIN, Muammar; SURUSA, Frengky Eka Putra. Upaya Peningkatan Pemasaran Produk Melalui Pendampingan Pembuatan Nama Produk, Kemasan dan Perizinan Usaha Dodol Desa Reksonegoro Kabupaten Gorontalo. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), [S.l.], v. 3, n. 1, p. 29-37, mar. 2019. ISSN 2550-0821. Available at: <http://journal.fdi.or.id/index.php/jatiemas/article/view/186>. Date accessed: 14 nov. 2019.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.