Peningkatan Kualitas, Promosi dan Diversifikasi Pemasaran Produksi Alat Musik Sasando Tradisional dan Elektrik sebagai Upaya Melestarikan Budaya Lokal Nusa Tenggara Timur

  • Muntasir Muntasir Universitas Nusa Cendana, Kupang
  • Lewi Jutomo Universitas Nusa Cendana, Kupang
  • Ali Warsito Universitas Nusa Cendana, Kupang
  • Hyronymus Djati Universitas Nusa Cendana, Kupang
  • Eddy H. Ismail Dinas Perindustrian dan Perdagangan Provinsi NTT Kupang
  • Caro David Hadel Edon Edon Sasando Elektrik. Kupang, Nusa Tenggara Timur

Abstract

This activity promotes the development of traditional Sasando and Sasando electric production and design as an effort to maintain and preserve local culture with a research approach and community service in the electric edon sasando partner industry in kupang. The partner industry experienced a variety of problems, especially in the production process, procurement of raw materials, facilities and facilities for production, marketing and promotion while the demand for electric Sasando musical instruments was in great demand of the Local Market, National and International. In Production still use simple and limited equipment so that the product is finally a little. The methods used in this program are the stages of preparing work plans, implementing programs, determining performance indicators, implementing monitoring and evaluation and mentoring and preparing the final program report. The results of this service program resulted in a tranducer component, Spul Sasando Tester with high accuracy and precision so that the products and modern designs of traditional Sasando instruments and electric Sasando have high efficiency in assembly. The results of this program traditional electric Sasando and products increased from 1 product to 5-10 traditional and electric Sasando products. The promotion is carried out in the form of participating in product exhibitions, as performers in various local, national and international events. Marketing is in the form of establishing Sasando art studios, through the internet and opening outlets. The collaboration program of Nusa Cendana University, Edon Sasando Electric's regional government and partner industries is very useful to increase production and product quality based on research results that are beneficial to the wider community so that it is recommended for further research and community service.

Author Biographies

Muntasir Muntasir, Universitas Nusa Cendana, Kupang

Program Studi Ilmu Kesehatan Masyarakat Fakultas Kesehatan Masyarakat 

Lewi Jutomo, Universitas Nusa Cendana, Kupang

Program Studi Ilmu Kesehatan Masyarakat Fakultas Kesehatan Masyarakat

Ali Warsito, Universitas Nusa Cendana, Kupang

Program Studi Fisika, Fakultas Sains dan Teknologi

Hyronymus Djati, Universitas Nusa Cendana, Kupang

Program Studi Ekonomi, Fakultas Ekonomi dan Bisnis

References

[1]. I Ketut, Yasa (2000) Sasando (Sebuah Kajian Dari Aspek Argonologis, Musikologis,Dan Kutural). Mudra (JURNAL SENI BUDAYA), 8. p. 1. ISSN 0854-3461

[2]. Tulus Martin H. Koehuan . 2016. Eksplorasi Permainan Gitar Elektrik Pada Lagu Ofa Langga Dalam Ansambel Sasando. Program Studi Seni Musik Jurusan Musik, Fakultas Seni Pertunjukan Institut Seni Indonesia Yogyakarta. 2016

[3]. Yohanes Don Bosko Bakok. Electric Sasando of East Nusa Tenggara, Makalah ini dipresentasikan dalam Seminar Internasional Untuk Kajian Seni Asia Pasifik yang pertama (1st International Conference for Asia Pacific Arts Studies-ICAPAS) di Sekolah Pascasarjana ISI Yogyakarta tanggal 11 Desember 2013 dan telah dimuat dalam International Journal of Creative And Arts Studies (IJCAS), Vol.1, No. 2, Desember 2014. Jurnal ini diterbitkan oleh Sekolah Pascasarjana Institut Seni Indonesia, Yogyakarta.

[4]. Haning, P., 2009, Sasandu, Alat Musik Tradisional Masyarakat Rote Ndao, Kupang, Kairos

[5]. Lewi Jutomo, Muntasir, Ali Warsito, Eddy H. Ismail, Caro David Hadel Edon. 2011. Diversifikasi Peningkatan Kualitas dan Perluasan Pemasaran Produksi Industri Alat Musik Tradisional Sasando Elektrik Sebagai Upaya Melestarikan Budaya Local. Laporan Hi-Link 2011. Lembaga Pengabdian Universitas Nusa Cendana. Kupang

[6]. Muntasir, Sigit Purnawan, Mustakim Syahdan “Penerapan Alat Peniris Serbaguna Model Silinder Sistem Sentrifuse Untuk Meningkatkan Mutu dan Higienis Produk Kerupuk Jagung Kelimutu Sikumana Kota Kupang”. Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol.2 No. 1 Maret 2017 - e. ISSN: 2550-0821 hal. 50-55.

[7]. BPS Kota Kupang. 2010. Statistik Daerah Kota Kupang, Kupang.
Published
2019-03-30
How to Cite
MUNTASIR, Muntasir et al. Peningkatan Kualitas, Promosi dan Diversifikasi Pemasaran Produksi Alat Musik Sasando Tradisional dan Elektrik sebagai Upaya Melestarikan Budaya Lokal Nusa Tenggara Timur. JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat), [S.l.], v. 3, n. 1, p. 1-9, mar. 2019. ISSN 2550-0821. Available at: <http://journal.fdi.or.id/index.php/jatiemas/article/view/181>. Date accessed: 22 sep. 2019.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.